Sign, Sign, Everywhere a Sign

Published March 30, 2009 at 11:36 a.m.
Blocking out the scenery, breaking my mind.

It's not a stretch to say Pittsburgh's skyline, the stuff of postcards, is
starting to look a bit like the Vegas strip. Neon everywhere.

I suspect that I'm one of the few people in the area who likes the proliferation of corporate signage atop Downtown Pittsburgh towers -- aside from the managers of those companies themselves, who are paid to like it...I like the energy, the novelty, and the fact of each sign, the change of signs, the growth of the number of signs...It's different and a bit unsettled and unsettling...I like the fact that the signs make explicit something that is otherwise widely understood but often just implicit, that Downtown Pittsburgh is a fundamentally commercial and corporate community.

I am a fan, in other words, of Brown and Venturi.


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